As Sydney’s leading project marketing agency, 1st City Projects transforms vision into value — guiding developments from ‘dirt to keys’ with strategy, precision, and proven success.

Developers come to us not just for results, but for insight, strategy, and certainty. They know we’re there early — long before a DA is lodged — and still there at the end, helping move residual stock and protecting the project’s value.
We work collaboratively with our clients and their creatives to establish the essence of the project and ensure the success of the market appeal. We are nimble in our response as the sales focus changes throughout a project, knowing that the approach to a bespoke Penthouse will vary from a cold-shell retail lot. We have the stamina and commitment to be immersed in a project from inception, and the commercial insight to fight for the GR until the last sale.
1st City maintains the most comprehensive choice of luxury apartment projects. This said, we have adopted the “John West” philosophy. It is the projects we select to include in our stable of developments which makes the difference. The quality of developer, architect, interiors, finish, builder, location, funding and value proposition each factor in our assessment.
We push boundaries beyond what our clients imagine and treat each project as if it is our own money. Our results speak for themselves, highlighting what a powerful and significant impact 1st City Projects has in contributing to a successful development.
*Data collated period 2024/2025. Correct at time of writing.